ethics in journalism

Ethics and journalism and why they are important. I'm struggling here for some reason. Ok, so no one would respect journalism for starters if we didn't have ethics and standards, which means no one would care about it and it might not exist or at least not as a career. That is the basis for having ethics in journalsim, respect. Ethics and morals are sort of the same thing. People who don't have morals aren't usually well respected so the same goes for journalism, no ethics, no respect. Ethics are not always set in stone. Many times it is a personal call on whether or not something is considered to be ethical.